I’ve lived in Cache Valley for a little more than two years, now. Last summer, I went with a group of friends to the south end of the valley to sit atop a hill in the middle of nowhere, late at night, to witness a Perseid meteor shower. I was out there for about two hours looking at shooting stars. When I took breaks to keep my neck from getting stiff, I would look around to try to figure out where I was in relation to the rest of the valley. To the south of the cow pasture we were standing in, I could see a few orange street lights twinkling in the distance. When I asked one of my friends where the lights were coming from, he said, “Paradise.”
I chuckled, because I figured he just messing with me. Then I asked again, “No, seriously, what’s over there?”
“Paradise,” my friend repeated.
Then it struck me, he was talking about a town called Paradise. For those not familiar with the
nature of Utah town and city nomenclature, the pioneers who settled this and other parts of Utah were quite creative — or, rather, I should say they looked to books of scripture for ideas on what to name their settlements. Paradise of course is another name for Heaven.
Now that I’ve explained to you how it came to be that I discovered this tiny town called Paradise, I will tell you about my first experiences mingling with the friendly citizens of this Cache Valley town with a Utopian name.

Christy Holmes holds a carton of farm-fresh eggs laid by her husband Dave's chickens. The Holmeses have been vending at The Paradise Market since it began three years ago.
Several towns and cities here in our beautiful Cache Valley host a variety of farmer’s and gardener’s markets. Why not? The area is, after all, an agricultural hub. Of the long list of reasons I could give you for coming to visit and/or eventually live in Cache Valley, at the top of that list would be the expression of rich heritage that thrives throughout the area. It’s no secret Cache Valley has always been a flourishing farming and agricultural center — among a whole bunch of other cool things. This place just has a slightly slower-paced way of life, especially during fair-weather months; on my list of places that embody qualities like genuine, old-fashioned, small town goodness, The Paradise Market is up at the top.
The Paradise Market is three years old and starts in June and last until the weather begins to turn cold. The weekly meet is organized by a town committee, which was developed specifically to facilitate the market. I was told this year it has been tough to adapt to the record-high rainfall that affected typical growth in garden produce, but even with the adversity, growers gather every Wednesday, from 6 p.m. to sunset, to peddle the fruits of their labor.
Of course Logan has the well-renowned Cache Valley Gardeners’ Market, which is lauded for traditional crafts, novelties, artisan demonstrations and homegrown produce — I can’t name everything, there’s just too many great things there. One thing, though, that sets Paradise apart is that it’s so much quieter there. The feeling I get from The Paradise Market is that it’s a grassroots, community gathering. This is the kind of place where relationships between friends and neighbors are not only fostered but strengthened and promoted. As a visitor to the town, I didn’t feel unwelcome or alienated; and I was able to watch people who see each other every day interact with one another in a genuinely friendly way.
It should probably go without saying, but the produce I went home with last week was spectacular. The price was rock bottom, and the freshness and quality were great — so much so that I’m going back again tonight. The Paradise Farmer’s Market will be recurring weekly until a couple of weeks after the first frost of the fall. After the frost comes, according to a couple of the vendors, they will meet until they run out of goods to sell.

Utah-made honey wine vinegar is on display at the table of a local Cache Valley vendor. Tables at The Paradise Market are available to anyone willing to pay a small fee. Only items grown or produced in Utah are allowed to be sold.
Among the fresh kohlrabi, rainbow chard and fresh apricots and peaches, there were also coolers filled with ice-cold sodas, a table with hand-knitted wool winter hats, hand-crafted plates and a table with honey wine vinegar for sale. I bought the vinegar — it was a great addition to the collection of local cooking ingredients I have in my kitchen.
I was told there is usually live music performed by various local musicians, too. So, anybody who’d like to join me for a nice evening in the park. Head south, down Highway 165 until you see the sign that says “Paradise.” Travel about one more mile and look for some tables surrounded by people in the town park. That’s where we’ll be, talking about honey wine vinegar recipes and enjoying one another’s company.
Thanks for the great article about Paradise and our little farmers’ market. I haven’t been in a few weeks due to life just being crazy … but you described it all perfectly. I’m on the committee and we love nice reviews like this! I moved here a few years ago (for a guy from Cali that fell in love with the place) and saw a sign about getting together to do a “produce exchange.” Before long we were talking about doing an actual market and had NO IDEA what all we were getting into. Let’s say there was a learning curve involved. Rules and regulations … they’re sometimes a lot more work than they look like, even for a little one … but we try to keep as much of that old-fashioned, slow-paced, small town spirit as possible. It’s been fun and I’ve made some great friends! Keep visiting and I’m sure you will, too!
It was my pleasure. Thanks for reading 🙂
Christy and David are simple hard-working and wonderful people. wish there were more people like them in the world.
Gabriel from Brazil
Me, too, market people are wonderful to be around! I can’t wait to see what everyone grows this year! I have some interesting plans in the works as far as operations. Let Bev at Paradise Town Hall know if you are interested in being a volunteer for the Farmers Market, Trout & Berry Days, or other Paradise events. We don’t have a full group yet for either. The more the merrier. Things should be great this year! 😉